The current initiative is advertised on TV, radio and the Internet and is called 'Swap it, Dont stop it!' The website which can be found here provides information on how you can reduce your caloric intake and increase your physical activity without having to give up the things you enjoy. It is a good idea as most people assume losing weight involves a massive change in eating habits and lifestyle. This initiative helps take a more measured approach and shows that you can still succeed in your weight loss goals without changing your entire lifestyle.
The best thing about this initiative is that mobile devices can now be used to assist you with your goals. The website provides a link to an iPhone application that allows you track your progress. There is also a facebook page that you can subscribe to allowing you to follow updates and even contact other like minded users. So get out there, and Swap it, Dont stop it!


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